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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.P393 1995
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Özkale, Lerzan.
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245 -TITLE STATEMENT
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a
Title
Pazarlama stratejileri ve karar alma mekanizması/
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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c
Date of publication, distribution, etc
İstanbul :
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a
Place of publication, distribution, etc
İletişim Yayınları,
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b
Name of publisher, distributor, etc
1995.
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300 -PHYSICAL DESCRIPTION
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a
Extent
134 p. ;
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c
Dimensions
19 cm.
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490 -SERIES STATEMENT
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a
Series statement
Cep Üniversitesi;
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v
Volume number/sequential designation
46
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Bibliography: p. 131-134.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Özkale, Lerzan.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
İletişim yayınları.
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