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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.123
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b
Item number
.B4219 2009
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Beckwith, Harry,
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d
Dates associated with a name
1949-
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245 -TITLE STATEMENT
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a
Title
"Ben" A.Ş. kendini satma sanatı /
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c
Statement of responsibility, etc
Harry Beckwith and Christine Clifford Beckwith.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Optimist,
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c
Date of publication, distribution, etc
2009.
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300 -PHYSICAL DESCRIPTION
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a
Extent
229 p. ;
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c
Dimensions
21 cm.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Communication in marketing.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Self-presentation.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising agencies
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Beckwith, Christine Clifford,
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d
Dates associated with a name
1954-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Şensoy, Ümit.
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
You : a field guide to selling yourself.
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