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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
91023393
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5438.25
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b
Item number
.R87 1992
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/5
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Buskirk, Richard Hobart,
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d
Dates associated with a name
1927-
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245 -TITLE STATEMENT
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a
Title
Selling :
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b
Remainder of title
principles and practices /
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c
Statement of responsibility, etc
Richard H. Buskirk, Bruce D. Buskirk.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
c1992.
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300 -PHYSICAL DESCRIPTION
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
McGraw-Hill series in marketing
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500 -GENERAL NOTE
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a
General note
Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Selling
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Russell, Frederic Arthur,
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d
Dates associated with a name
1886-1973.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Buskirk, Bruce D.,
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d
Dates associated with a name
1886-1973
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