|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF1009.5
|
|
b
Item number
.C35 1999
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
658.848
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Cateora, Philip R.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
International marketing /
|
|
c
Statement of responsibility, etc
Philip R. Cateora and Pervez N. Ghauri.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
London :
|
|
b
Name of publisher, distributor, etc
McGraw-Hill,
|
|
c
Date of publication, distribution, etc
1999.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xxi, 607 p., [24] p. of plates :
|
|
b
Other physical details
ill., maps ;
|
|
c
Dimensions
24 cm.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Export marketing.
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Ghauri, Pervez N.,
|
|
d
Dates associated with a name
1948-
|
|
