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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-2398841 (hardback-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF1416
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b
Item number
.C375 2002
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/48
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Cateora, Philip R.
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245 -TITLE STATEMENT
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a
Title
International marketing /
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c
Statement of responsibility, etc
Philip R. Cateora, John L. Graham.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
Irwin McGraw-Hill,
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c
Date of publication, distribution, etc
c2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxv, 694 p. :
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b
Other physical details
ill. ;
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c
Dimensions
29 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
The McGraw-Hill/Irwin series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Export marketing.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
International business enterprises.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Graham, John L.
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