|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
041 -LANGUAGE CODE
|
|
a
Language code of text/sound track or separate title
tur
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HM263
|
|
b
Item number
.H317 1997
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
645.45
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Caywood, Clarke L.,
|
|
d
Dates associated with a name
1947-
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
The Handbook of Strategic Public Relations & Integrated Communications /
|
|
c
Statement of responsibility, etc
Clarke L. Caywood .
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
New York :
|
|
b
Name of publisher, distributor, etc
McGraw-Hill,
|
|
c
Date of publication, distribution, etc
1997 .
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Public Relations
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Communication in management
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Communication in marketing
|
|
