|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
041 -LANGUAGE CODE
|
|
a
Language code of text/sound track or separate title
eng
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HD69.B7
|
|
b
Item number
C44 2002
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Cheverton Peter
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
How come your brand isn't working hard enough? /
|
|
h
Medium
BOOK
|
|
b
Remainder of title
the essential guide to brand management /
|
|
c
Statement of responsibility, etc
Peter Cheverton.
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
London :
|
|
b
Name of publisher, distributor, etc
Kogan Page,
|
|
c
Date of publication, distribution, etc
2002.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xii, 180 p. :
|
|
b
Other physical details
ill.
|
|
|
440 -SERIES STATEMENT/ADDED ENTRY--TITLE
|
|
a
Title
If you're so brilliant--
|
|
|
500 -GENERAL NOTE
|
|
a
General note
Includes index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Product management
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Brand name products
|
|
|
655 -INDEX TERM--GENRE/FORM
|
|
a
Genre/form data or focus term
Electronic books.
|
|
|
856 -ELECTRONIC LOCATION AND ACCESS
|
|
|
