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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-273-687727 (alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.123
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b
Item number
.F55 2005
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/02
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Fill Chris
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245 -TITLE STATEMENT
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a
Title
Marketing communications :
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b
Remainder of title
contexts, strategies and practice /
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c
Statement of responsibility, etc
Chris Fill.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Harlow :
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b
Name of publisher, distributor, etc
FT Prentice Hall,
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c
Date of publication, distribution, etc
c2006.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxxvii, 911 p. ;
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c
Dimensions
27 cm.
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500 -GENERAL NOTE
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Sales promotion
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing channels
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Communication in marketing
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