NEU GRAND LIBRARY
Opening Hours: Monday-Saturday, 08:00-20:00 | E-mail: library@neu.edu.tr
 

You are not logged in Show Basket
  Home     Advanced Search     Back  
  Brief Display     MARC Display     Reserve  
Developing, implementing (Goetsch, H. W.)
LEADER
 naa   a22   7ar4500 

040 -CATALOGING SOURCE

a Original cataloging agency NEU GrandLibrary

010 -LIBRARY OF CONGRESS CONTROL NUMBER

a LC control number 92009838

020 -INTERNATIONAL STANDARD BOOK NUMBER

a ISBN 0-84423-3706 -:

050 -LIBRARY OF CONGRESS CALL NUMBER

a Classification number HF5415.13

b Item number .G568 1993

082 -DEWEY DECIMAL CLASSIFICATION NUMBER

a Dewey Classification 658.8/02

100 -MAIN ENTRY--PERSONAL NAME

a Personal name Goetsch, H. W.

245 -TITLE STATEMENT

a Title Developing, implementing & managing an effective marketing plan /

c Statement of responsibility, etc Hal Goetsch.

h Medium BOOK

260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)

a Place of publication, distribution, etc Chicago, Ill. :

a Place of publication, distribution, etc Lincolnwood, Ill., U.S.A. :

b Name of publisher, distributor, etc American Marketing Association ;

b Name of publisher, distributor, etc NTC Business BOOKs,

c Date of publication, distribution, etc c1993.

300 -PHYSICAL DESCRIPTION

a Extent xv, 249 p. :

b Other physical details ill. ;

c Dimensions 25 cm.

504 -BIBLIOGRAPHY, ETC. NOTE

a Bibliography, etc Includes bibliographical references (p. 238-241) and index.

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Marketing

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Marketing

740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE

a Uncontrolled related/analytical title Developing, implementing, and managing an effective marketing plan.


Items
barcode
Shelf
Location
Call number
1115491882GENGrnd FloorHF5415.13 .G568 1993

NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC
This software is developed by NEU Library and it is based on Koha OSS
conforms to MARC21 library data transfer rules.