|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415
|
|
b
Item number
.G73 2000
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
658.8
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Grant, John.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
The new marketing manifesto :
|
|
b
Remainder of title
the 12 rules for building successful brands in the 21st century /
|
|
c
Statement of responsibility, etc
John Grant.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
London :
|
|
b
Name of publisher, distributor, etc
Texere,
|
|
c
Date of publication, distribution, etc
2000.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xviii, 254 p. :
|
|
b
Other physical details
ill. ;
|
|
c
Dimensions
20 cm.
|
|
|
440 -SERIES STATEMENT/ADDED ENTRY--TITLE
|
|
a
Title
Business essentials
|
|
|
500 -GENERAL NOTE
|
|
a
General note
Originally published: London : Orion Business, 1999.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing
|
|
