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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng.
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.H35 2017
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Hair, Joseph F.
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245 -TITLE STATEMENT
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a
Title
Essentials of marketing research /
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c
Statement of responsibility, etc
Joseph F. Hair, Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
USA:
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
2017.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xviii, 414 p. :
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b
Other physical details
ill. ;
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c
Dimensions
26 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index (400- 414 p.)
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Celsi, Mary Wolfinbarger.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
David J. Ortinau.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Robert P. Bush.
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