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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur.
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.H38 1986
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Hatiboğlu, Zeyyat.
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d
Dates associated with a name
1925-
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245 -TITLE STATEMENT
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a
Title
Pazarlama yönetimi ve stratejisi /
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c
Statement of responsibility, etc
Prof. Dr. Zeyyat Hatiboğlu
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Temel Araştırma yayınları,
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c
Date of publication, distribution, etc
1986.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xii, 250 p. :
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c
Dimensions
24.
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b
Other physical details
ill. ;
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490 -SERIES STATEMENT
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a
Series statement
Temel Araştırma Yayınları ;
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v
Volume number/sequential designation
no. 8.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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