|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415.13
|
|
b
Item number
.J35 1997
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Jain, Subhash C.,
|
|
d
Dates associated with a name
1942-
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Marketing planning & strategy
|
|
h
Medium
BOOK
|
|
c
Statement of responsibility, etc
Subhash C. Jain.
|
|
|
246 -VARYING FORM OF TITLE
|
|
a
Title proper/short title
Marketing planning and strategy
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
c
Date of publication, distribution, etc
1997.
|
|
a
Place of publication, distribution, etc
Cincinnati, Ohio :
|
|
b
Name of publisher, distributor, etc
South-Western College,
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xviii, 844 p. ;
|
|
c
Dimensions
24 cm.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and indexes.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing
|
|
