|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
a
ISBN
0-13-1212761 international ed-.
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
041 -LANGUAGE CODE
|
|
a
Language code of text/sound track or separate title
eng
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415
|
|
b
Item number
.K636 2004
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
658.8
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Kotler, Philip,
|
|
d
Dates associated with a name
1931-
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Principles of marketing /
|
|
c
Statement of responsibility, etc
Philip Kotler, Gary Armstrong.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Upper Saddle River, NJ :
|
|
b
Name of publisher, distributor, etc
Pearson Education International,
|
|
c
Date of publication, distribution, etc
2004.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xxix, 661, [76] p. :
|
|
b
Other physical details
ill. (some col.) ;
|
|
c
Dimensions
28 cm.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and indexes.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Armstrong, Gary,
|
|
d
Dates associated with a name
1960-
|
|
