|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415
|
|
b
Item number
.K68 1994
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Kotler, Philip,
|
|
d
Dates associated with a name
1931-
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Marketing management :
|
|
b
Remainder of title
Analysis, planning, implementation and control/
|
|
c
Statement of responsibility, etc
Philip Kotler.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
c
Date of publication, distribution, etc
1994.
|
|
a
Place of publication, distribution, etc
England:
|
|
b
Name of publisher, distributor, etc
Prentice,
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
627 p.:
|
|
c
Dimensions
22 cm.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing
|
|
