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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.K68 2010
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip.
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245 -TITLE STATEMENT
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a
Title
Principles of marketing /
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c
Statement of responsibility, etc
Philip Kotler, Gary Armstrong.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Upper Saddle River, N.J. ;
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Pearson Education,
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c
Date of publication, distribution, etc
2010.
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300 -PHYSICAL DESCRIPTION
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a
Extent
127 :
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b
Other physical details
ill. (chiefly col.) ;
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c
Dimensions
28 cm.
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500 -GENERAL NOTE
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a
General note
Previous ed.: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.
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500 -GENERAL NOTE
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a
General note
"The Global edition has been edited to include enhancements making it more relevant to students outside the United States."--P. [4] of cover.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Armstrong, Gary
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