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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-13-1971212 (international edition-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-13-1525484 (CD-ROM-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.M288 2006
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/3
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Malhotra, Naresh K.
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245 -TITLE STATEMENT
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a
Title
Basic marketing research :
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b
Remainder of title
a decision-making approach /
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c
Statement of responsibility, etc
Naresh K. Malhotra, Mark Peterson.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Upper Saddle River, N.J. :
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b
Name of publisher, distributor, etc
Pearson/Prentice Hall,
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c
Date of publication, distribution, etc
2006.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xl, 631 p. :
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b
Other physical details
col. ill. ;
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c
Dimensions
28 cm. +
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500 -GENERAL NOTE
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a
General note
Accompanied by SPSS Student version 13.0 on CD-ROM.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Peterson Mark
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d
Dates associated with a name
1956
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
SPSS student version 13.0.
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