|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5415.2
|
|
b
Item number
.M29 2007
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
658.8/3
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Malhotra, Naresh K.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Marketing research :
|
|
b
Remainder of title
an applied orientation /
|
|
c
Statement of responsibility, etc
Naresh K. Malhotra.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Upper Saddle River, NJ :
|
|
b
Name of publisher, distributor, etc
Pearson/Prentice Hall,
|
|
c
Date of publication, distribution, etc
2007.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
1 v. (various pagings) :
|
|
b
Other physical details
ill., map ;
|
|
c
Dimensions
29 cm. +
|
|
|
500 -GENERAL NOTE
|
|
a
General note
"SPSS student version 14.0"--CD-ROM.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing research
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Marketing research
|
|
|
856 -ELECTRONIC LOCATION AND ACCESS
|
|
|
