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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
80085240
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.M369 1981
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
McCarthy, Edmund Jerome.
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245 -TITLE STATEMENT
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a
Title
Basic marketing :
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b
Remainder of title
a managerial approach /
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c
Statement of responsibility, etc
E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Homewood, Ill. :
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b
Name of publisher, distributor, etc
R.D. Irwin,
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c
Date of publication, distribution, etc
1981.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xix, 762 p. :
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b
Other physical details
ill. ;
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c
Dimensions
25 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Brogowicz, Andrew A.
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