a ISBN 0-15-187830-7

a ISBN 978-01-5187830-7

a Original cataloging agency NEU GrandLibrary

a Classification number CB428

b Item number .M3 1972

a Dewey Classification 901.9/4

a Personal name McLuhan, Marshall,

d Dates associated with a name 1911-1980.

a Title Take today :

b Remainder of title the executive as dropout /

c Statement of responsibility, etc [by] Marshall McLuhan and Barrington Nevitt.

h Medium BOOK

a Place of publication, distribution, etc New York:

b Name of publisher, distributor, etc Harcourt Brace Jovanovich,

c Date of publication, distribution, etc 1972.

a Extent ix, 304 p. ;

c Dimensions 24 cm.

a Bibliography, etc Bibliography: p. [299]-304.

a Formatted contents note 1. Postures and impostures of managers past -- 2. Tribal community to magnetic city: irresponsible force by-passes immovable object -- 3. Households to world shopping centers: the real McCoy and geniune fakes -- The etherealization of "Hardware" by "Software": from wired connections to resonant interfaces -- 5. The quantum leap from science to art -- 6. Old wars and new overkill -- 7. Tribal chiefs and conglomerate emperors -- 8. The crisis of identity -- 9. Everyman as dropout and drop-in.

a Topical term or geographic name as entry element Civilization, Modern

y Chronological subdivision 1950-

a Personal name Nevitt, Barrington,