040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.1
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b
Item number
M67
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Morse Stephen
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245 -TITLE STATEMENT
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a
Title
The practical approach to marketing management.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London,
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a
Place of publication, distribution, etc
New York,
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b
Name of publisher, distributor, etc
McGraw-Hill
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c
Date of publication, distribution, etc
[c1967]
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300 -PHYSICAL DESCRIPTION
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a
Extent
256 p.
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c
Dimensions
22 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Bibliography: p. 245-248
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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