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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-324-289561 (pkg.-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-324-320159 (student ed.-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-324-317182 (instructor's pkg.-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-324-31132X (international student ed.-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5821
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b
Item number
.O34 2006
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
O'Guinn, Thomas C.
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245 -TITLE STATEMENT
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a
Title
Advertising and integrated brand promotion /
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c
Statement of responsibility, etc
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Advertising & integrated brand promotion
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Mason, Ohio :
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b
Name of publisher, distributor, etc
Thomson/South-Western,
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c
Date of publication, distribution, etc
2006.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xlviii, 781 p. :
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b
Other physical details
col. ill. ;
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c
Dimensions
29 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising media planning.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Allen, Chris T.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Semenik, Richard J.
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