020 -INTERNATIONAL STANDARD BOOK NUMBER
|
a
ISBN
0-07-2894822 (alk. paper-)
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
a
ISBN
0-07-1179089 (international ed.-)
|
|
040 -CATALOGING SOURCE
|
a
Original cataloging agency
NEU GrandLibrary
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
a
Classification number
HF5415
|
b
Item number
.M378 2000
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
a
Dewey Classification
658.8
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
a
Personal name
Perreault, William D.,
|
|
245 -TITLE STATEMENT
|
a
Title
Essentials of marketing :
|
b
Remainder of title
a global managerial approach /
|
c
Statement of responsibility, etc
William D. Perreault, Jr., E. Jerome McCarthy.
|
h
Medium
BOOK
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
a
Place of publication, distribution, etc
Boston ;
|
a
Place of publication, distribution, etc
London :
|
b
Name of publisher, distributor, etc
Irwin/McGraw-Hill,
|
c
Date of publication, distribution, etc
c2000.
|
|
300 -PHYSICAL DESCRIPTION
|
a
Extent
xxvii, 592, 27, 10 p. :
|
b
Other physical details
ill. (some col.) ;
|
c
Dimensions
28 cm. +
|
|
500 -GENERAL NOTE
|
a
General note
Includes indexes.
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
a
Topical term or geographic name as entry element
Marketing.
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
a
Personal name
McCarthy, E. Jerome
|
|
830 -SERIES ADDED ENTRY--UNIFORM TITLE
|
a
Uniform title
Irwin/McGraw-Hill series in marketing
|
|