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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-2409479 (alk. paper-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-1121102 (international : alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.M369 2002
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Perreault, William D.
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245 -TITLE STATEMENT
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a
Title
Basic marketing :
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b
Remainder of title
a global-managerial approach/
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c
Statement of responsibility, etc
William D. Perreault, Jr., E. Jerome McCarthy.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
c2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxxii, 815 [28] p. :
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b
Other physical details
col. ill., maps ;
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c
Dimensions
28 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
McGraw-Hill/Irwin series in marketing
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500 -GENERAL NOTE
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a
General note
A variety of multi-media instructional aids, including a Web site, are available to support the text.
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500 -GENERAL NOTE
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a
General note
Includes bibiliographical references (p. 754-810) and indexes.
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538 -SYSTEM DETAILS NOTE
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a
System details note
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
McCarthy, E. Jerome
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