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Kleppner (Russell, Thomas,)
LEADER
 naa   a22   7ar4500 

020 -INTERNATIONAL STANDARD BOOK NUMBER

a ISBN 0-13-5175747 (anotated instructor's ed.-)

020 -INTERNATIONAL STANDARD BOOK NUMBER

a ISBN 0-13-5175666 (student ed.-)

040 -CATALOGING SOURCE

a Original cataloging agency NEU GrandLibrary

050 -LIBRARY OF CONGRESS CALL NUMBER

a Classification number HF5823

b Item number .K45 1993

082 -DEWEY DECIMAL CLASSIFICATION NUMBER

a Dewey Classification 659.1

100 -MAIN ENTRY--PERSONAL NAME

a Personal name Russell, Thomas,

d Dates associated with a name 1941-

245 -TITLE STATEMENT

a Title Kleppner's advertising procedure /

c Statement of responsibility, etc J. Thomas Russell, W. Ronald Lane.

h Medium BOOK

260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)

a Place of publication, distribution, etc Englewood Cliffs, N.J. :

b Name of publisher, distributor, etc Prentice Hall,

c Date of publication, distribution, etc c1993.

300 -PHYSICAL DESCRIPTION

a Extent xix, 755 p. :

b Other physical details ill. (some col.) ;

c Dimensions 29 cm.

440 -SERIES STATEMENT/ADDED ENTRY--TITLE

a Title The Prentice Hall series in marketing

504 -BIBLIOGRAPHY, ETC. NOTE

a Bibliography, etc Includes bibliographical references and index.

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Advertising

700 -ADDED ENTRY--PERSONAL NAME

a Personal name Kleppner Otto

d Dates associated with a name 1899

700 -ADDED ENTRY--PERSONAL NAME

a Personal name Lane, W. Ronald,

d Dates associated with a name 1940-


Items
barcode
Call number
Shelf
Location
1190465983HF5823 .K45 1993GENN/A
3092188714HF5823 .K45 1993GENGrnd Floor

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