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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.123
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b
Item number
.S38 1994
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/02
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Schultz, Don E.
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240 -UNIFORM TITLE
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a
Uniform title
Integrated marketing communications
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245 -TITLE STATEMENT
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a
Title
The new marketing paradigm /
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c
Statement of responsibility, etc
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Lincolnwood, Ill., USA :
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b
Name of publisher, distributor, etc
NTC Business Books,
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c
Date of publication, distribution, etc
1994.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xvii, 218 p. :
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b
Other physical details
ill. ;
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c
Dimensions
23 cm.
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500 -GENERAL NOTE
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a
General note
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992.
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Communication in marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Tannenbaum, Stanley I.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Lauterborn, Robert F.
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856 -ELECTRONIC LOCATION AND ACCESS
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856 -ELECTRONIC LOCATION AND ACCESS
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