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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.55
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b
Item number
.S76 2014
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Stratten, Scott.
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245 -TITLE STATEMENT
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h
Medium
BOOK
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a
Title
Unmarketing :
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b
Remainder of title
pazarlamayı bırakın bağ kurmaya başlayın /
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c
Statement of responsibility, etc
Scott Stratten ; translated by Çağlar Kök.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Mediacat,
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c
Date of publication, distribution, etc
2014.
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300 -PHYSICAL DESCRIPTION
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a
Extent
328 p. ;
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c
Dimensions
22 cm.
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500 -GENERAL NOTE
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a
General note
Original title : UnMarketing, stop marketing. Start engaging
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520 -SUMMARY, ETC.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Relationship marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Viral marketing.
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