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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-87584-6726 (alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.1
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b
Item number
.T44 1996
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Tedlow, Richard S.
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245 -TITLE STATEMENT
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a
Title
New and improved :
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b
Remainder of title
the story of mass marketing in America /
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c
Statement of responsibility, etc
Richard S. Tedlow ; [with a new introduction by the author].
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston, Mass :
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b
Name of publisher, distributor, etc
Harvard Business School Press,
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c
Date of publication, distribution, etc
c1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxx, 483 p. :
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b
Other physical details
ill. ;
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c
Dimensions
24 cm.
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500 -GENERAL NOTE
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a
General note
Previously published: New York : Basic Books, 1990.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. [443]-468) and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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