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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF1416
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b
Item number
.U85 2005
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Usunier, Jean-Claude.
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245 -TITLE STATEMENT
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a
Title
Marketing across cultures /
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c
Statement of responsibility, etc
Jean-Claude Usunier, Julie Lee.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
Financial Times Prentice Hall,
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c
Date of publication, distribution, etc
2005.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Export marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
International business enterprises
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Intercultural communication
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Lee Julie
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d
Dates associated with a name
1948
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