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Marketing across cultures / (Usunier, Jean-Claude.)
LEADER
 02273mam   a22003738a   4500 

010 -LIBRARY OF CONGRESS CONTROL NUMBER

a LC control number 96028877

020 -INTERNATIONAL STANDARD BOOK NUMBER

a ISBN 0-13-236175-2

040 -CATALOGING SOURCE

a Original cataloging agency NEU GrandLibrary

041 -LANGUAGE CODE

a Language code of text/sound track or separate title eng

050 -LIBRARY OF CONGRESS CALL NUMBER

a Classification number HF1416

b Item number .U85 1996

082 -DEWEY DECIMAL CLASSIFICATION NUMBER

a Dewey Classification 658.8/48

100 -MAIN ENTRY--PERSONAL NAME

a Personal name Usunier, Jean-Claude.

245 -TITLE STATEMENT

a Title Marketing across cultures /

c Statement of responsibility, etc Jean-Claude Usunier.

h Medium BOOK

260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)

a Place of publication, distribution, etc New York :

b Name of publisher, distributor, etc Prentice Hall,

c Date of publication, distribution, etc 1996.

300 -PHYSICAL DESCRIPTION

a Extent xiii, 576 p. ;

c Dimensions 24 cm.

500 -GENERAL NOTE

a General note First ed. has title: International marketing : a cultural approach.

504 -BIBLIOGRAPHY, ETC. NOTE

a Bibliography, etc Includes bibliographical references and index.

505 -FORMATTED CONTENTS NOTE

a Formatted contents note

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Export marketing

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element International business enterprises

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Intercultural communication.

700 -ADDED ENTRY--PERSONAL NAME

a Personal name Usunier, Jean-Claude.

740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE

a Uncontrolled related/analytical title International marketing: a cultural approach


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Location
GEN9267862098Prof. Dr. Mehmet AltınayHF1416 .U85 19962nd Floor

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