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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
92033999
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-13-1945807 (pbk) -:
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF1416
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b
Item number
.U85 1993
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.848 |2 20
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Usunier, Jean-Claude.
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245 -TITLE STATEMENT
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a
Title
International marketing :
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b
Remainder of title
a cultural approach /
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c
Statement of responsibility, etc
Jean-Claude Usunier.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York ;
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Prentice Hall,
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c
Date of publication, distribution, etc
1993.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xii,494p. :
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c
Dimensions
24 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Export marketing
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