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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.W35 1999
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Walker, Orville C.
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245 -TITLE STATEMENT
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a
Title
Marketing strategy :
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b
Remainder of title
planning and implementation /
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c
Statement of responsibility, etc
Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston, Mass. ;
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
1999.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxiii, 393 p. :
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b
Other physical details
ill. ;
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c
Dimensions
26 cm.
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490 -SERIES STATEMENT
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a
Series statement
McGraw-Hill International editions. Marketing & advertising series
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500 -GENERAL NOTE
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a
General note
Previous ed.: 1996.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Strategic planning.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Boyd, Harper W.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Larréché, Jean-Claude.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
McGraw-Hill International editions.
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