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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.W55 1994
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Wilmshurst, John.
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245 -TITLE STATEMENT
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a
Title
The fundamentals and practice of marketing /
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c
Statement of responsibility, etc
John Wilmshurst.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Oxford :
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b
Name of publisher, distributor, etc
Butterworth-Heinemann,
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c
Date of publication, distribution, etc
1994.
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300 -PHYSICAL DESCRIPTION
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a
Extent
vii, 239 p ;
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c
Dimensions
23 cm
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500 -GENERAL NOTE
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a
General note
First published: 1984. Previous ed.: 1978
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500 -GENERAL NOTE
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a
General note
Published on behalf of the Chartered Institute of Marketing and the CAM Foundation
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
The Marketing series
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