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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-273-686798 (pbk. : alk. paper-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.W663 2004
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Wood, Marian Burk.
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245 -TITLE STATEMENT
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a
Title
Marketing planning :
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b
Remainder of title
principles into practice /
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c
Statement of responsibility, etc
Marian Burk Wood.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Harlow, Eng. ;
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
Prentice Hall Financial Times,
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c
Date of publication, distribution, etc
c2004.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxii, 379 p. :
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b
Other physical details
ill. ;
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c
Dimensions
25 cm. +
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500 -GENERAL NOTE
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a
General note
Accompanying CD-ROM contains Marketing plan pro 6.0
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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