020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5823
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b
Item number
.H583 1997
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.1/11
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245 -TITLE STATEMENT
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a
Title
How to plan advertising /
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c
Statement of responsibility, etc
edited by Alan Cooper.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London ;
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a
Place of publication, distribution, etc
Herndon, Va. :
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b
Name of publisher, distributor, etc
Cassell in association with the Account Planning Group,
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c
Date of publication, distribution, etc
1997.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xvii, 201 p. :
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b
Other physical details
ill. ;
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c
Dimensions
25 cm.
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500 -GENERAL NOTE
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a
General note
Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Cooper Alan
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d
Dates associated with a name
1955
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