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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5826.5
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b
Item number
.Z44 1995
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659.1/11
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110 -MAIN ENTRY--CORPORATE NAME
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a
Corporate name or jurisdiction name as entry element
Zeltner Herbert
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245 -TITLE STATEMENT
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a
Title
Association of National Advertisers guide to media management /
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c
Statement of responsibility, etc
Herbert Zeltner.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
ANA guide to media management
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Lincolnwood, Ill. :
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b
Name of publisher, distributor, etc
Published in conjunction with the Association of National Advertisers, Inc. by NTC Business Books,
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c
Date of publication, distribution, etc
1995.
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300 -PHYSICAL DESCRIPTION
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a
Extent
128 p. ;
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c
Dimensions
24 cm.
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500 -GENERAL NOTE
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a
General note
Includes index.
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500 -GENERAL NOTE
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a
General note
Title on spine: ANA guide to media management.246/2: :
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a
General note
Media management
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising media planning
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