020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.K6314 1996
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245 -TITLE STATEMENT
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a
Title
Principles of marketing /
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c
Statement of responsibility, etc
Philip Kotler ... [et al.].
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London ;
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
Prentice Hall,
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c
Date of publication, distribution, etc
1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xx, 956 p. :
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b
Other physical details
ill. (some col.), ports. ;
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c
Dimensions
25 cm.
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500 -GENERAL NOTE
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a
General note
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
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500 -GENERAL NOTE
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a
General note
"The European edition ... offers significant changes"--Pref.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip,
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d
Dates associated with a name
1931-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kotler Philip
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