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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.15
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b
Item number
.R93 2010
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245 -TITLE STATEMENT
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a
Title
Lider markalar ve düşük fiyat rekabeti /
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c
Statement of responsibility, etc
Adrian B. Ryans; çeviren: Ümit Şensoy.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Türkiye İş Bankası,
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c
Date of publication, distribution, etc
2010.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxi, 312 p. :
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b
Other physical details
ill. ;
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c
Dimensions
23 cm.
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490 -SERIES STATEMENT
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a
Series statement
Türkiye İş Bankası Kültür Yayınları.
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a
Series statement
İş Yönetimi
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v
Volume number/sequential designation
Genel Yayın: 1919.
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500 -GENERAL NOTE
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a
General note
Original title : Beating low cost competition : how premium brands can respond to cut-price rivals.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Product management
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand choice
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Şensoy, Ümit.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Türkiye İş Bankası Kültür Yayınları.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Türkiye İş Bankası Kültür yayınları ;
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