a ISBN 978-04-1599513-9

a ISBN 0-415-99513-2

a ISBN 978-04-1599514-6

a ISBN 0-415-99514-0

a ISBN 978-02-0388937-4

a ISBN 0-203-88937-1

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HM1221

b Item number .G57 2009

a Dewey Classification 659.2

a Title The global public relations handbook :

b Remainder of title theory, research, and practice /

c Statement of responsibility, etc edited by Krishnamurthy Sriramesh, Dejan Verčič.

h Medium BOOK

a Place of publication, distribution, etc New York :

b Name of publisher, distributor, etc Routledge,

c Date of publication, distribution, etc 2009.

a Extent xl, 951 p. :

b Other physical details ill. ;

c Dimensions 26 cm.

a Series statement Communication series

a Bibliography, etc Includes bibliographical references and index.

a Summary, etc Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

a Topical term or geographic name as entry element Public relations

a Topical term or geographic name as entry element Intercultural communication

a Personal name Sriramesh, Krishnamurthy.

a Personal name Verčič, Dejan.

a Uniform title LEA's communication series.

u Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0819/2008023417.html

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0914/2008023417-d.html

u Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1013/2008023417-b.html