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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415
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b
Item number
.H63 1999
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245 -TITLE STATEMENT
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a
Title
Marketing & strategy /
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Marketing and strategy
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Hodder & Stoughton,
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c
Date of publication, distribution, etc
1999.
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300 -PHYSICAL DESCRIPTION
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a
Extent
vi, 152 p. ;
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c
Dimensions
24 cm.
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500 -GENERAL NOTE
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a
General note
Published in association with the Institute of Management.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Business planning.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Business checklists
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