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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.W37 2003
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245 -TITLE STATEMENT
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a
Title
Marketing strategy :
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b
Remainder of title
a decision-focused approach /
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c
Statement of responsibility, etc
Orville C. Walker ... [et al.].
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston :
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b
Name of publisher, distributor, etc
McGraw-Hill/Irwin,
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c
Date of publication, distribution, etc
2003.
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300 -PHYSICAL DESCRIPTION
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490 -SERIES STATEMENT
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a
Series statement
McGraw-Hill/Irwin series in marketing
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500 -GENERAL NOTE
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a
General note
Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999 adlı yapıtın göz. geç. basımı.
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500 -GENERAL NOTE
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a
General note
"International edition."
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Kaynakçasal notları ve dizinleri var.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Pazarlama yönetimi
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Walker, Orville C.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Walker, Orville C.
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