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The global marketing imperative / (Czinkota, Michael R.)
Bibliographical information (record 107690)
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The global marketing imperative /
Author:
 Czinkota, Michael R. Search Author in Amazon Books

Publisher:
NTC Business Books,
ISBN:
 0844235504
Edition:
 1995.
Classification:
 HF1416
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Detailed notes
    - Includes bibliographical references (p. 279-284) and index.
    - The global imperative : the world is your market place -- Familiarity breeds success : international research : the broad-brush approach -- The closer, the better : in-depth international research -- Taking your first steps : finding local guides and shipping the goods -- Presence without proprietorship : easing into the market through licensing and franchising -- The art of negotiation : global style -- What if the shoe doesn't fit : adapting products for international markets -- What price the world? Global pricing strategy -- The payoff : establishing terms of payment -- Tapping into public financing : commercial loans and lines of credit -- Countertrade : the old barter system takes on new life -- Betting on the winners : foreign direct investment, joint ventures, and management contracts -- Who's at the wheel? Controlling foreign operations -- Getting the word out : global promotional strategies, policies, and ploys -- Remarkable, risky, and rewarding : global marketing into the 21st century.
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1822987060
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NEU Grand LibraryGrnd. Floor (HF1416 .C95 1995)
General Collection
Gifted by: Deniz Plaza
6102877927
Item available
NEU Grand LibraryGrnd. Floor (HF1416 .C95 1995)
General Collection
Gifted by: Assist. Prof. Dr. Ahmet Ertugan
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