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[Re]inventing the brand : (Kapferer, Jean-Noel.)
Bibliographical information (record 116391)
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[Re]inventing the brand :
Subtitle:
 can top brands survive the new market realities? /
Author:
 Kapferer, Jean-Noel. Search Author in Amazon Books

Publisher:
Kogan Page,
ISBN:
 0749435933
Edition:
 2001.
Classification:
 HF5415.15
Detailed notes
    - Translated from the French.
    - Includes bibliographical references and index.
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Items (1)
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Status
Library
Section
3086515381
Item available
NEU Grand LibraryGrnd Floor (HF5415.15 .K37 2001)
General Collection
Gifted by: Reşat Niyazi Harmandağlı
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