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[Re]inventing the brand : (Kapferer, Jean-Noel.)
Bibliographical information (record 116391)
[Re]inventing the brand :
Subtitle:
can top brands survive the new market realities? /
Author:
Kapferer, Jean-Noel.
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Publisher:
Kogan Page,
ISBN:
0749435933
Edition:
2001.
Classification:
HF5415.15
Detailed notes
- Translated from the French.
- Includes bibliographical references and index.
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Items (1)
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Status
Library
Section
3086515381
Item available
NEU Grand LibraryGrnd Floor (HF5415.15 .K37 2001)
General Collection
Gifted by: Reşat Niyazi Harmandağlı
NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC
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