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Building reputational capital : (Jackson Kevin T)
Bibliographical information (record 133390)
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Building reputational capital :
Subtitle:
strategies for integrity and fair play that improve the bottom line /
Author:
Jackson Kevin T Search Author in Amazon Books

Publisher:
Oxford University Press,
ISBN:
0195161386
Edition:
2004.
Classification:
HF5387
Dewey:
658.4/08
URL:

http://www.loc.gov/catdir/toc/ecip0411/2003025581.html
Detailed notes
    - Includes bibliographical references (p. [199]-217) and index.
    - What reputational capital is: Open your eyes; Switching paradigms; Getting a handle on reputational capital; A fresh economic concept; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; A reputation calculus; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital: Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing reputational strengths; Building reputation across cultures; Reputation rescue -- Conclusion.
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Items (1)
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Library
Section
3418789474
Item available
NEU Grand LibraryGrnd. Floor (HF5387 .J297 2004)
General Collection
Gifted by: Rüstem Kitabevi

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