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Competitive intelligence for the competitive edge / (Dutka, Alan F.)
Bibliographical information (record 193887)
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Competitive intelligence for the competitive edge /
Author:
 Dutka, Alan F. Search Author in Amazon Books

Publisher:
NTC Business Books,
ISBN:
 0844202932
Edition:
 1999.
Classification:
 HD38.7
Dewey:
 658.4/7
URL:
http://lcweb.loc.gov/catdir/toc/98-8554.html
Detailed notes
    - Includes bibliographical references (p. 309-312) and index.
    - 1. Competitive Intelligence in a New Competitive Environment -- 2. Competitive Intelligence in a Marketing Research Context -- 3. Integrating Competitive Intelligence and Customer Satisfaction Research -- 4. Competitive Benchmarking -- 5. Analyzing Text Data to Gain a Competitive Advantage -- 6. Competitive Intelligence in a Strategic Environment -- 7. Reacting to an Unexpected Event -- 8. Competitive Intelligence as a Multifaceted Process -- 9. Competitive Intelligence from a Global Perspective -- 10. Counterintelligence: The Other Side of the Competitive Intelligence Coin.
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Items (1)
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Status
Library
Section
4696584803
Item available
NEU Grand LibraryGrnd. Floor (HD38.7 .D87 1999)
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