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Winning elections :
Bibliographical information (record 199628)
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Winning elections :
Subtitle:
 political campaign management, strategy & tactics /
Publisher:
M. Evans and Co.,
ISBN:
 1590770269
Edition:
 2003.
Classification:
 JK2281
Dewey:
 324.7/0973
Additional related names
Detailed notes
    - Campaign planning and strategy -- Campaign database management -- Polling and survey research -- Opposition research -- Targeting -- Fundraising -- Campaign management and administration -- Direct mail -- Television and radio advertising and production -- Print materials and ads -- Candidate preparation and presentation -- Dealing with the news media -- Grassroots campaigning and volunteer recruitment -- Telephone contact -- Campaigning on the Internet -- Get out the vote -- Advice from the campaign doctor.
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Items (1)
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Status
Library
Section
4772324081
Item available
NEU Grand Library2nd Floor (JK2281 .W56 2003)
General Collection
Gifted by: Rüstem Kitabevi
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