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Warriors on the high wire :

Bibliographical information (record 203250)

Warriors on the high wire :
Subtitle:	the balancing act of brand leadership in the 21st century /
Publisher:	HarperCollinsBusiness,
ISBN:	0007112297
Edition:	2001.
Classification:	HD69.B7
Dewey:	658.8/27

Additional related names

Gilmore Fiona

Detailed notes

- Includes index.

- Introduction / Fiona Gilmore -- 1. Armani: The Cult of the Fashion Brand: Defining Style Across Six Continents -- 2. Disney: Managing a Magical Brand -- 3. INSEAD: Management Education with a Mission -- 4. Psion: The Battle for Wire-free Working -- 5. Reuters: Transforming the Brand for the Information Age -- 6. Sony: Re-inventing Itself to Keep Ahead in the Networked World -- 7. Sunday: New Brand Building Through a Unique Personality -- 8. Visa International: The Serendipity of a Name -- 9. Vodafone: Post-Acquisition: The Challenge of Brand Migration -- 10. Vorwerk: Building a Brand Without Advertising -- 11. Wales: Can a Country Be a Brand? -- 12. Wal-Mart Asda: the Revival of a Brand -- 13. Yahoo!: The Beginnings of a Brand.