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Big brands, big trouble : (Trout, Jack.)

Bibliographical information (record 204944)

Big brands, big trouble :
Subtitle:	lessons learned the hard way /
Author:	Trout, Jack. Search Author in Amazon Books
Publisher:	Wiley,
ISBN:	0471414328
Edition:	2001.
Classification:	HD69.B7
Dewey:	658.8/27
URL:	http://www.loc.gov/catdir/bios/wiley043/2002265702.html http://www.loc.gov/catdir/description/wiley035/2002265702.html http://www.loc.gov/catdir/toc/wiley022/2002265702.html

Detailed notes

- Includes index.

- The most popular mistakes and their high cost -- General Motors: forgetting what made them successful -- Xerox: predicting a future that never came -- Digital equipment corporation: from number two to nowhere -- AT&T: from monopoly to mess -- Levi Strauss: ignoring competition is bad for your business -- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to help -- Boards of directors: but no one to help -- Wall Street: nothing but trouble -- Knowing your enemy can keep you out of trouble -- The bigger they are, the harder to manage -- Trouble begins and ends with the CEO.