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The politics of Hindi cinema in the new millennium : (Raghavendra, M. K.,)
Bibliographical information (record 267606)
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The politics of Hindi cinema in the new millennium :
Subtitle:
 Bollywood and the Anglophone Indian nation /
Author:
 Raghavendra, M. K., Search Author in Amazon Books

ISBN:
 9780199450565
Classification:
 PN1993.5.I8
URL:
http://swbplus.bsz-bw.de/bsz410316334inh.htm
Detailed notes
    - Includes bibliographical references (pages 242-251) and indexes.
    - This book charts out a new direction in scholarship on Indian cinema. It argues that with mainstream Hindi cinema becoming 'Bollywood' and the diaspora becoming a key commercial factor, the constituency addressed by the mainstream Hindi film has significantly changed. Consequently, the audience for Hindi cinema has become more asymmetric. With the emergence of a new knowledge economy in the 1990s and Indian professionals traveling and settling abroad, a new 'Anglophone Indian Nation', the one with the greatest spending power, was born. Where mainstream Hindi cinema had been regarded as a pariah by the Indian state, the commercial success of Bollywood globally gave it immense respectability in the government. This work expresses the hope that understanding such an asymmetry will help us appreciate some of the alignments in India and the political forces which often masquerade as 'opinion'. Apart from bringing out the transformation of the mainstream Hindi film after it became 'Bollywood', the book provides fresh insights into political developments in India in the past decade outside cinema.
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Status
Library
Section
6421103114
Item available
NEU Grand Library2nd Floor (PN1993.5.I8 R2718 2014)
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