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Guide to graphic design /
(Santoro, Scott W.) |
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Bibliographical information (record 268369) |
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- Includes "MyArtsLab, proven. engaging, trusted student access code card in pocket."
- Includes bibliographical reference (page 331) and index.
- ch. 1 About Graphic Design -- Chapter Objectives -- Graphic Design's Heritage -- The Coining of the Term -- The Expanding Field of Design -- Excerpt: The Name Game / Michael Worthington -- Graphic Design Categories -- Corporate Design -- Environmental Design -- Motion Design -- Interaction Design -- Type Design -- Speakout: Motion Design's Evolving Role / Barry Deck -- Publication Design -- Book Design -- Book Jacket Design -- Signage Design -- Brand and Identity Design -- Package Design -- Information Design -- Collateral Design -- Advertising Design -- Being a Graphic Designer -- Voice and Vision -- Speakout: Design Can Make a Difference / Kali Nikitas -- Designer Vignette: Defining Graphic Design, with Katherine McCoy -- Addressing the Personal and the Public -- Speakout: Intuitive Knowledge / Maya Drozdz -- Influences in Graphic Design -- Excerpt: Emptying the Spoon, Enlarging the Plate; Some Thoughts on Graphic Design Education / Warren Lehrer -- The Nuts and Bolts Process of Graphic Design -- Components of a Successful Design Solution -- The Graphic Design Process -- Worklist: How to Be Critiqued -- Randall Hoyt -- In Perspective -- Key terms -- Exercises And Projects -- ch. 2 A Brief History of Graphic Design -- Chapter Objectives -- Industrial Expansion -- Excerpt: The Pencil of Nature / Fox Talbot -- A Turn-of-the-Century Response to Industrialization -- Designer Vignette: The Value of Learning Graphic Design History, with Steven Heller -- Arts and Crafts Movement (1880--1910) -- Aestheticism (1870--1914) -- Art Nouveau (1890--1910) -- Moving Toward a Modern Sensibility -- The Modern World -- Cubism (1907--1921) -- Futurism (1910--1918) -- Suprematism (1915--1934) -- Dada (1916--1923) -- Surrealism (1924--1955) -- Designing Utopia -- Constructivism (1919--1934) -- De Stijl (1917--1931) -- Bauhaus (1919--1933) -- Ideological Independents and the New Typography -- Modernism in America -- Speakout: Cipe Pineles / Jan Uretsky -- The Swiss International Style -- Speakout: Hans Rudolf Bosshard / Willi Kunz -- 1960s Psychedelic Language -- Advertising Design and the New York School -- Speakout: Armin Hofmann, Tadanori Yokoo, and Herb Lubalin / Peter Wong -- Conceptual Image Makers -- Postmodernism and the Digital Age -- In Perspective -- Key terms -- Speakout: Vaughan Oliver / Tamar Cohen -- Exercises And Projects -- ch. 3 Graphic Design Concepts -- Chapter Objectives -- From Ideas to Concepts -- Speakout: A Unique Game / Doug Kisor -- Problem Solving -- Keeping Records -- Concepts Go Further -- Designer Vignette: Graphic Design Concepts, with Joseph Roberts -- Metaphoric Concepts -- Steps In The Design Process: Poster Design for Macbeth -- Speakout: Polish Poster Design: A Conceptual Approach / Jacek Mrowczyk -- Speakout: Logicaland / Martin Woodtli -- Special Applications of Metaphor in Design Communication -- The Montage Process -- Speakout: Cadence and Subaudition / Xu Guiying -- Analytic Concepts -- Meta Concepts -- Applying Conceptual Approaches -- Speakout: Cast Down Your Buckets Where You Are / Saki Mafundikwa -- Speakout: Translating Concepts into Forms / Inyoung Choi -- In Perspective -- Key terms -- Exercises And Projects -- ch. 4 Researching a Graphic Design Project -- Chapter Objectives -- Gathering Information -- The Client, Subject, and Audience -- Excerpt: Contempt of Consumer / Seth Godin -- Asking the Right Questions -- Preparing the Design Brief -- Speakout: The Value of Writing / Michele Washington -- Designer Vignette: Researching a Graphic Design Project, with Somi Kim -- Conducting Virtual and Actual World Research -- Using Design's Rear-View Mirror -- Doing Individual Research -- Excerpt: The Far Side / Gary Larson -- Worklist: Package Design Research -- Jeff Zack -- Observational Research and Focus Groups -- Speakout: The Chrysler Corporation Cleaning Manual / Katherine McCoy -- Speakout: Design Intervention / Tina Park -- Defining the Problem -- Speakout: Getting There / Anna Gerber -- Using Deconstruction to Define a Problem -- Worklist: Researching a Project -- Kareem Collie -- Considering the Overlapping Interests of Design -- Techniques for Visualizing Research -- Mood Boards -- Positioning Charts -- Word Techniques -- Speakout: Daily Research / Kjell Reigstad -- The Saturation Point -- In Perspective -- Key terms -- Exercises And Projects -- ch. 5 Generating Ideas -- Chapter Objectives -- Making a Creative Work Environment -- Actively Generating Ideas -- Brainstorming -- Thinking beyond the Obvious -- Worklist: Helpful Questions to Expand Design Thinking -- Creating Thumbnail Sketches -- Excerpt: A Psychological Tip / Piet Hein -- Designer Vignette: Bringing Ideas to Form, with Luba Lukova -- Associating Words with Ideas -- Steps In The Design Process: The Random Word Technique -- Worklist: Poster Design -- Speakout: On Visualizing Ideas / Charles Goslin -- Generating Montaged Ideas -- Excerpt: Through the Looking-Glass / Lewis Carroll -- Benefitting from Playful Accidents -- Steps In The Design Process: Creating a Graphic Montage -- Refreshing Your Vision -- Speakout: The Character of Accidents / Stephen Banham -- In Perspective -- Key terms -- Exercises And Projects -- ch. 6 The Elements and Principles of Form -- Chapter Objectives -- Form and Function -- Compositional Elements -- Line -- Shape -- Pattern and Texture -- Designer Vignette: Form is Content, with April Greiman -- Space -- Worklist: Compositional Exploration -- Depth -- Color -- Speakout: About Rudolf Arnheim / Gusty Lange -- Color Systems -- Color Temperature -- Psychological Effects of Color -- Compositional Principles -- Balance -- Contrast -- Direction -- Speakout: Make without Knowing / Matthias Brendler -- Dominance -- Proportion -- Rhythm -- Unity -- In Perspective -- Key terms -- Exercises And Projects -- ch. 7 Type and Typography -- Chapter Objectives -- Speaking with Type -- Historical Type -- Worklist: Eighteenth, Nineteenth, and Early Twentieth Century Typefaces -- Type Classifications -- Typeface Anatomy -- Components -- Stress -- Optical Considerations -- Typeface Families and Fonts -- Speakout: Amazon Brand Identity -- Designer Vignette: The Importance of Typography, with Philippe Apeloig -- Typeface Fonts -- Type Size -- Analytic Typography -- Speakout: Typographic Narrative / Joshua Ray Stephens -- Readable Texture -- Letter Spacing -- Speakout: Casual or Spontaneous Writing / Paul Shaw -- Leading -- Paragraph Spacing -- Text Alignment -- Metaphoric Typography -- Vernacular Inspiration -- Recontextualizing Type -- Speakout: Designing a Typeface / Jonathan Hoefler -- Type in the Third Dimension -- In Perspective -- Key terms -- Exercises And Projects -- ch. 8 Proportion Systems: Grids and Alignments -- Chapter Objectives -- Defining a Grid -- Developing Modular Grids -- Developing Modular Patterns -- Typographic Grids -- Designer Vignette: Understanding Grids and Alignments, with Willi Kunz -- Grid System Research -- Pages and Spreads -- Text Columns -- Website Column Grids -- Freestyle Alignments -- Speakout: On Constraints / Khoi Vinh -- Exploiting the Grid -- The Golden Ratio -- Paper Formats -- Paper-Fold Formats -- The Rule of Thirds -- In Perspective -- Key terms -- Exercises And Projects -- ch. 9 Concepts in Action -- Chapter Objectives -- Designer Vignette: The Process of Developing a Concept, with Michael Bierut -- Concepts Inspired by a Subject's Location -- Poster for Monadnock Paper -- George Tscherny -- Times Square Alliance Identity -- Alan Dye -- Bond No. 9 New York by Laurice Rahme -- Analytic-Based Concepts -- Creating a Framework -- Andrew Blauvelt -- Japan Society 100 Years Website Design -- Agnieszka Gasparska -- Using Research as a Conceptual Approach -- Brown University Friedman Study Center Signage System -- Scott Stowell -- Throwing Apples at the Sun -- Elliot Peter Earls -- Bringing a Bigger Idea to a Concept -- Iconoclasts Title Design -- Greg Hahn -- Vitra Workspirit 10: Net `n' Nest by COMA -- On Student Assignments, with Barbara Glauber -- Speakout: Conceptual Healing / Louise Sandhaus -- Excerpt: Paragraphs on Conceptual Art / Sol LeWitt -- In Perspective -- Exercises And Projects -- ch. 10 Visual Coding: Loading Form with Meaning -- Chapter Objectives -- Visual Codes Do Send Messages -- Tools for Visual Coding -- Typographic Coding -- Color Coding -- Worklist: Meaningful Color -- Codes and Contexts -- Designer Vignette: The Value of Visual Codes, with Kim Kiser -- Coded Treatments in Advertising -- Gestalt Perception -- Design Using Gestalt Perception -- Speakout: A Summary of Gestalt Concepts / Kim Kiser -- Semiotics -- Syntactics -- Semantics -- Pragmatics -- Icon, Index, and Symbol -- Icon -- Index -- Symbol -- Visually Coded Identities -- Speakout: CARE Logo / Michael Thibodeau -- Logo Application -- Worklist: Visual Identity -- The Psychedelic Language -- Why Create Meaning in a Design -- In Perspective -- Key terms -- Exercises And Projects -- ch. 11 Interaction and Motion Design -- Chapter Objectives -- Speakout: Website Principles / Justin Bakse -- Designing for a Virtual Space -- Interaction Design -- Motion Design -- The Overlap of Electronic Media -- Interaction and Motion Concepts -- Interaction Concepts -- Motion Design Concepts -- Designer Vignette: The Convergence of Interaction and Motion Design, with Hillman Curtis -- Excerpt: Models / Charles Eames -- Interactive Architecture: Website Anatomy -- Website Navigation -- First-Level---Home Page -- Second- and Third-Level Web Pages -- Wireframing a Website -- Worklist: Creating a Website -- Digital Storytelling -- Storyboarding a Motion Design -- Type in Motion -- Speakout: Storyboarding Pointers / Kelli Miller -- The Design of Sound -- Sound Effects -- Music -- Excerpt: Silence: Lectures and Writings, "The Future of Music: Credo" / John Cage -- Voice-Over Narration -- The Expanding Realm of Graphic Design -- In Perspective -- Key terms --
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6477239136
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Item available
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University of Kyrenia Grand Library1st Floor (NC997 .S265 2014)
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University Of Kyrenia |
Gifted by: Saydam Berberoğlu ve Kardeşi Ltd. |
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